Alison Lurie, Author at Proche https://www.theproche.com/author/alison/ Mon, 25 Sep 2023 10:10:12 +0000 en-GB hourly 1 https://wordpress.org/?v=6.3.2 Augmented Reality in Furniture Retail: What, Why, and How https://www.theproche.com/augmented-reality-in-furniture-retail-what-why-and-how/ Mon, 25 Sep 2023 10:10:09 +0000 https://www.theproche.com/?p=14835 In today’s fast-paced and ever-evolving retail landscape, businesses are always looking for novel methods to interact with clients and increase sales. One such groundbreaking technology that has gained significant traction in recent years is augmented reality (AR). In the furniture retail sector, AR is proving to be a game-changer, revolutionizing how customers shop for and […]

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In today’s fast-paced and ever-evolving retail landscape, businesses are always looking for novel methods to interact with clients and increase sales. One such groundbreaking technology that has gained significant traction in recent years is augmented reality (AR). In the furniture retail sector, AR is proving to be a game-changer, revolutionizing how customers shop for and visualize furniture pieces in their living spaces. This article will delve into the what, why, and how of AR Furniture retail, exploring its exciting possibilities for retailers and consumers.

What is Augmented Reality in Furniture Retail?

Augmented reality, often abbreviated as AR, is a technology that overlays digital information, such as computer-generated images or data, onto the real world through the lens of a smartphone, tablet, or AR glasses. AR Furniture allows customers to view and interact with virtual furniture items in their homes before purchasing. This is achieved by superimposing 3D models of furniture pieces onto real-time images captured by the device’s camera. Customers can then move and place virtual furniture within their living spaces to see how it fits and complements their existing decor.

Why Augmented Reality in Furniture Retail Matters

1. Enhanced Customer Engagement:

Augmented reality offers an immersive and interactive shopping experience, allowing customers to visualize furniture items in their homes without physically visiting a store. This level of engagement increases customer satisfaction and can lead to higher conversion rates.

2. Reduced Return Rates:

One of the biggest challenges in online furniture retail is the high rate of returns due to mismatched expectations. By providing them with a realistic glimpse, AR reduces this problem, reducing the likelihood of disappointment upon delivery.

3. Competitive Advantage:

Implementing AR sets furniture retailers apart from the competition. It demonstrates a commitment to innovation and a customer-centric approach, which can attract tech-savvy shoppers and build brand loyalty.

How Augmented Reality Works in Furniture Retail

1. Mobile Apps:      

Most AR experiences in furniture retail are delivered through mobile apps. Customers download the retailer’s app, use their smartphone or tablet to scan their room, and then select furniture pieces to place virtually within the scanned area.

2. Markerless AR:

Markerless AR technology relies on computer vision and object recognition algorithms to identify surfaces and place virtual objects on them. This allows for a more seamless and natural AR experience.

3. 3D Models:

Furniture retailers create detailed 3D models of their products, including various color and texture options. These models are integrated into the AR app and can be accurately scaled to fit the customer’s room dimensions.

Implementing Augmented Reality in Furniture Retail

1. Invest in AR Development:

Retailers must collaborate with AR developers or invest in in-house AR development teams to create robust and user-friendly AR applications.

2. Integration with Online Stores:

AR features should seamlessly integrate with the retailer’s online store, allowing customers to easily transition from browsing to AR visualization.

3. User-Friendly Interfaces:

Ensure that the AR app is intuitive and user-friendly, with clear instructions and a simple interface for placing and manipulating virtual furniture.

In conclusion, augmented reality has emerged as a powerful tool in the world of furniture retail, offering enhanced customer engagement, reduced return rates, and a competitive edge. Furniture retailers can tap into this transformative technology to provide customers with an immersive and satisfying shopping experience by investing in AR technology and creating user-friendly AR applications. As AR continues to evolve, the possibilities for the future of furniture retail are truly exciting, promising even more innovative and personalized shopping experiences.

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Top 10 Reasons to Sell Your Used Phone Equipment https://www.theproche.com/top-10-reasons-to-sell-your-used-phone-equipment/ Fri, 19 May 2023 12:10:51 +0000 https://www.theproche.com/?p=14322 In today’s rapidly evolving technological landscape, upgrading to the latest phone equipment is necessary for businesses to stay ahead of the curve. However, this also means that your old phone equipment can become obsolete quickly, taking up valuable space and depreciating in value over time. Instead of leaving it to gather dust, selling your used […]

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In today’s rapidly evolving technological landscape, upgrading to the latest phone equipment is necessary for businesses to stay ahead of the curve. However, this also means that your old phone equipment can become obsolete quickly, taking up valuable space and depreciating in value over time. Instead of leaving it to gather dust, selling your used phone equipment can be an intelligent financial decision. In this article, we’ll explore the top 10 reasons you should consider selling your used phone equipment and how it can benefit your business in the long run.

So, let’s begin:

1. Old features become a liability to your business

It is 2023, and the technology is evolving at a rapid pace. The businesses still using the same old phone equipment in 2023 are facing issues with the features. You must have the latest phone equipment features to handle all the necessary tasks.

You don’t want the customer to wait on the phone without background music. It will create a bad customer experience for the customer. Here are the must-have features you need in your phone equipment:

  • Multiple call-queques
  • Call auto-attendant
  • New IVR menu
  • HD Voice
  • And many more

If your phone equipment is missing the above features. It is high time to switch to new phone equipment.

2. Old phone equipments are expensive in the long run

Used phone equipment can be costly due to its maintenance and upkeep. These phone equipment may lack critical features and capabilities necessary for businesses to operate smoothly. In the long run, it will turn expensive for your business as you’ll be handling the maintenance costs. The ideal solution is to sell used phone equipment and switch to a viable solution.

VoIP is easier to operate and cost-saving. It is suitable for employees who are working remotely. By switching to a cloud-based phone system, you can significantly reduce your expenses by up to 60%. The benefits of this transition include unlimited free local calls, low-cost international calls, reduced hardware costs, minimal fees for adding new phone lines, and an intuitive dashboard that is easy to use.

3. Business is relocation or growing

Relocating your business can be a daunting task, and used phone equipment can add to the complexity. Migrating your old system to a new location requires a dedicated space for all the equipment and can result in extra costs for adding new phone lines.

However, there is a better solution: VoIP. By switching to a VoIP phone system, you can save space and money. Adding new phone lines is less expensive, and the setup requires less space than traditional systems. So, if your company is growing and relocating, replacing your phone system with VoIP is the right move.

4. Old phone equipment is susceptible to outages

Used phone equipment is susceptible to failure due to various factors such as outdated infrastructure, aging equipment, and natural disasters.

The resulting outages can result in substantial physical and financial losses, lost sales, and a negative impact on your brand reputation.

By upgrading to a cloud phone system, you can eliminate the risk of outages and broken phone lines, ensuring that your business remains operational around the clock, resulting in satisfied customers.

5. Used phone equipment gets obsolete with time

Maintaining used phone equipment is costly, and their reliance on outdated technology puts your business at risk. When components fail, it becomes increasingly challenging to find replacement parts and skilled technicians to repair them.

Moreover, old telephone systems are limited in their ability to integrate with new technology solutions. Attempting to incorporate modern features or collaboration tools into the system can result in compatibility issues that hinder your company’s productivity. To overcome these limitations, it’s essential to upgrade to a modern phone system and take advantage of its advanced capabilities.

6. Used phone equipment is not relevant for remote employees

If your company is among the many that prefer remote work, an old phone system could hinder your productivity.

Such systems have several limitations that make it difficult for employees to work smoothly.

Relocating phone lines and changing phone numbers for remote employees can be a hassle with traditional systems. However, a cloud-based VoIP system is more flexible and can be managed in the cloud, eliminating the need for physical lines.

This can help improve the focus and productivity of your entire workforce. Consider upgrading your phone system to reap the benefits of remote work.

7. Lots of dropped/missed calls

Frequent call disconnections can be detrimental to retaining customers. Companies that overlook this issue may face long-term consequences. The persistent occurrence of dropped calls can be frustrating for clients, resulting in a negative experience and potentially dissuading them from contacting the company again. In such cases, there is a risk that the customer’s trust and loyalty may decline, and they may seek alternatives.

8. The maze of the menu is irritating

When clients contact a business with a proposal, they prefer to speak with a specific representative. However, navigating a convoluted menu system can increase the likelihood of errors and frustration. Repeating this process for each call can be time-consuming. Outdated telephone systems with intricate menus can potentially cause customers to disconnect their call.

9. Used phone equipment is harder to use

Performing basic tasks like conference calls may require employees to refer to a manual. This can challenge new users unfamiliar with the telephone system’s features. In specific equipment, transferring calls without disruption can also be tricky. When a phone system is overly complicated, employees may use it less frequently.

10. Used phone equipment has security issues

Conventional telephone equipment that relies on audio signals to route calls is vulnerable to hacking attempts, creating potential security risks. By switching to Voice over Internet Protocol (VoIP), companies can enjoy greater privacy, reliability, and security.

Cloud-based phone systems comply with the strictest security standards, mitigating the risk of potential breaches. Neglecting to prioritize security when selecting a phone system may result in consequences that are too costly to rectify later.

Conclusion

In conclusion, selling your used phone equipment can be a wise decision with numerous benefits. Not only can you generate additional revenue for your business, but you can also help support sustainable practices by contributing to the circular economy.

With many available options for selling your used phone equipment, there has never been a better time to take advantage of this opportunity. Whether you’re looking to upgrade your system or simply declutter your workspace, selling your used phone equipment can provide a practical solution that is both environmentally and financially beneficial.

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5 Ways to Establish Your Company’s Credibility https://www.theproche.com/establish-companys-credibility/ Thu, 04 May 2023 15:49:40 +0000 https://www.theproche.com/?p=14220 Company credibility is a significant factor in purchase decisions and business deals. Your company’s image, reputation, and reliability can greatly influence client and customer behaviour. Even if your organization offers products or services of exceptional quality, people will run a background check to verify your reliability and trustworthiness. How to Establish Company Credibility? Over the […]

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Company credibility is a significant factor in purchase decisions and business deals. Your company’s image, reputation, and reliability can greatly influence client and customer behaviour. Even if your organization offers products or services of exceptional quality, people will run a background check to verify your reliability and trustworthiness.

How to Establish Company Credibility?

Over the years, there has been a massive increase in the number of businesses entering the marketplace. Each company offers a unique set of products or services for its customers. However, along with these offerings comes an inevitable perception of your organization in the eyes of the audience.

Establishing, maintaining, and increasing company credibility is essential to build a good reputation in front of your business prospects. Therefore, we have curated a few effective methods to help you develop your organisation’s credibility.

1. Be Transparent

One of the most effective ways to build company credibility is by being honest and transparent about your business. When you let people in on your aims, operations, and processes, they are more likely to trust you. By showcasing the ideation and creation of your products or services, the audience becomes aware and informed. This leads to trust and increases the chances of the customer making a purchase.

2. Be Consistent

To garner the attention of existing customers and attract new ones, you need to provide and maintain the quality and quantity of your products or services. Along with that, you must be up-to-date with the latest trends and market changes in order to stay on top of the game. A customer is more likely to prefer a brand that is always active and aligns with trends.

3. Use Testimonials

If you have managed to provide customer satisfaction and gained an appreciation for the same, you can showcase it to the world. By displaying testimonials on your website or social media page, your company might seem reliable to the audience. Even if a buyer thinks that your product or service is good, a positive review might validate this observation. A good product might attract a thousand customers, but a good testimonial can attract a hundred more.

4. Provide Efficient Customer Service

One of the most important aspects that determine the credibility and dependability of a company is its customer service. If you show willingness and effectiveness to solve your consumer’s problems, you might leave a positive impression in their mind. This builds not only credibility but also loyalty towards the company. Once you become a reliable business for the customer, they might return to you for another product or service.

5. Show Expertise

People have become informed and knowledgeable about businesses and markets. Hence, there are some customers that judge a company over their understanding and expertise about relevant topics. When a business provides insights into products, market movement, and current affairs, it builds creates the impression of experience and expertise. This might influence their opinion about your company and reflect their buying decisions as well.

Conclusion

It is necessary to understand that the more recognition a company gets, the more it gets monitored. When you hold a prominent position in the marketplace, you are likely to get criticized and distrusted. This is why it is important to build company credibility as your organization experiences growth and progress.

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UX Design for B2B Websites: How to Do it Right https://www.theproche.com/ux-design-for-b2b-websites/ Thu, 09 Dec 2021 12:52:47 +0000 https://www.theproche.com/?p=10569 An excellent UX design is crucial in attracting and retaining clients to a website. It plays a vital part in the success of any B2B business. The design thus needs to be impactful, inspiring, and accessible.  Apart from helping visitors find what they need quickly, it also positively reflects your brand. If not yet, you […]

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An excellent UX design is crucial in attracting and retaining clients to a website. It plays a vital part in the success of any B2B business. The design thus needs to be impactful, inspiring, and accessible. 

Apart from helping visitors find what they need quickly, it also positively reflects your brand. If not yet, you should consider hiring a professional web development company to help you with UX design for your B2B website.

You need a hand to help you create a website that attracts users, optimizes lead generation, and maximizes conversions.

What Is UX Design?

User experience (UX) design is the process design teams use to create products that provide high-quality experiences to users. The process involves the design and the integration of the products including branding, usability, and function.

User experience design also focuses on improving the product to enhance the users’ experience. It does this by implementing various techniques like usability, human-computer interaction, visual design, and information architecture.

The concept here is to improve customer satisfaction and loyalty through ease of use.

What is B2B?

B2B is a business model where one company provides products or services aimed at other companies’ business activities. The target audience for these businesses is other businesses and not individuals.

The nature of these relations impacts the business process, promotions, and strategies involved. Their interactions are crucial elements to excellent and user-friendly design solutions. The type of business always defines the type of your audience.

B2B websites need to explain a lot of things to get buyers to convert. These websites act as a validation that a business is legitimate. They also deliver relevant content to diverse audiences with target organizations in mind.

How Does a B2B Website and B2C Website Differ?

While B2B is a business model that focuses on business to business, B2C focuses on business to consumer. Since the nature of their businesses varies, their websites also vary.

One major difference between these websites is the nature of their audience. B2C websites target individual personas. The design teams put a lot of effort into personalizing the website based on their customers’ purchasing and browsing habits.

B2B websites, however, target audience groups. Thus, the information architecture of the websites can be complicated as it’s trying to address different pain points to suit different personas in an audience.

Nevertheless, whether it’s a B2B or B2C website, it’s important to put user experience first. One way to achieve this is through VPS hosting. VPS uses virtualization technology to offer you private (dedicated)  resources on a server with multiple users.

It allows you to scale your site effortlessly when you need more resources. Some of the recommended VPS include Contabo, Vultr, and Digitalocean.

Things to Consider When Designing UX Design for B2B Websites

The website design should be aimed to strengthen the brand and the company’s policy. Here are some things to keep in mind when it comes to UX designs for B2B websites.

Design for Your Customer Persona

You have to know who your business is targeting. Individuals are skeptical when purchasing services or products for their businesses. People want to get value for their money, to end up with an impressive ROI.

You have to convince your customers of the following aspects.

  • Your product or service is of the highest quality.
  • Investing in your product or service would benefit them and their customers.
  • Guarantee them constant support after the investment

After designing your buyer persona, you’ll create marketing that convincingly provides all this information.

Apart from catering for the existing customers, it shouldn’t neglect the secondary audiences. These include prospective new hires, potential new hires, and the media.

Content Plays a Huge Role in Proper UX Design

Don’t overwhelm your consumer with information. Thus, it’s essential to prioritize your content. You might be tempted to showcase all parts of your stronghold. Unfortunately, this may lead to information overload, thus confusing your audience in the process.

Most visitors want an easy time when scanning your website. You need to apply layout and design techniques to strengthen the visual performance of the core information.

The copy blocks also need to be easily digestible. Both long and short copies may work at this particular stage. It all depends on the message you want to pass around and the research on how it directly influences the conversions.

For instance, if it’s information or a favorite company product or service, a concise message would be enough to entice the users to take action.

However, if you are introducing a new product or service, it’s necessary to provide them with more information to persuade them to take the necessary action.

The copy content needs to be in short paragraphs to give your audience easy scanning through it.

Allow Users Control and Freedom

Get rid of anything that takes the control out of your user’s hand. Users often click unwanted pages. Thus, they’ll want to click exit immediately, without going through long processes, which might frustrate them.

Some of the instances that may take power away from the users include:

Autoplay Videos

Autoplay videos can be a nuisance to users, worse still if the default sound is on. Don’t assume that your site users would want to play the video. Let them decide for themselves. After all, videos should supplement texts.

Automatic Carousels

Automatic slide banners only frustrate and cause anxiety to users. Rather than using this technique, layer information to encourage users to have complete power over their experience.

One of the ways to achieve this is using tabs to guide the users through related content.

Pop-up offers

Visiting a website where a pop-up window appears telling you to subscribe or take a survey is common. Nevertheless, these intrusive pop-ups could be annoying. Always give the users the power to reject the pop-ups offered.

Your System Status Need to be Visible

The goal here is to ensure a user gets an easy time navigating your B2B website. You need to tell your buyers where they are every time they are navigating your site. You can achieve this through:

  • Breadcrumb navigation
  • Highlighting selected menu options
  • Showing progress bars
  • Incorporating thank you pages

Your CTA’s elements also need to be seen. Otherwise, you might lose potential clients because of this.

Your visitors are busy people who aren’t likely to spend a lot of time looking for a button. Thus, you may want to apply shape, color, or orientation contrast. It may not matter a lot to you now, but it has a crucial effect on the conversion rates.

Wrap Up

A user relationship with products is a continuously evolving process. Thus, UX design strives to improve the effectiveness of that interaction. Even with the technical aspects in mind, it’s essential to acknowledge that you are dealing with people, hence important to showcase that.

Remember, your customers expect from your ease of use, high-quality services, and exceptional value. This is the ultimate goal of a B2B UX design.

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How to Get Your Small Business Online https://www.theproche.com/get-your-small-business-online/ Tue, 23 Nov 2021 11:13:34 +0000 https://www.theproche.com/?p=10375 In today’s Digital Business world if your business is not online so that it can reach a wide range of customers then you are really missing out as a business owner. The internet has great potential for an entrepreneur to conceive and implement his/her business idea to reach a level where it can reach high-paying […]

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In today’s Digital Business world if your business is not online so that it can reach a wide range of customers then you are really missing out as a business owner. The internet has great potential for an entrepreneur to conceive and implement his/her business idea to reach a level where it can reach high-paying clients all over the world. With the internet, you do not need a storefront to sell your product or service. All you need is to implement a few hacks or techniques suggested by technical experts and your business will register its presence online; such that, whenever a prospective client is looking for a product or services that you offer, they can just type in a keyword relating to your product or services through Google, and then the prospective customers will land on your brand.

With the benefit of the internet, there are so many business owners out there that still find it difficult to bring their business to the online domain. If you are such a customer then we have written this article with you in mind. Aside from helping you reach a wide range of customers, the internet can help you offer targeted value to not only your customers but your employees and stakeholders in general. Therefore, an investment you make to ensure that your business has registered its presence online is a serious business that should be taken seriously. In essence, we will hold you by the hands and walk you through the process of getting your business online so that you can increase your lead generation efforts and also double yourself and bottom line all together.

Ways To Get Your Business Online

Five below some of the proven ways to get your business online in the shortest possible time.

#1. Get a domain name that represents who you are and what you do.

The first step to getting your business online is to get a domain name that represents what your business stands for and what you do. Getting a domain name is very simple if you know the right steps to take. Firstly, you need to choose a domain name that any other business has not used before now. To do this, you can use some paid services available online to check whether a domain name that you have in mind is available for use. Otherwise, if the domain name is not available, the system will not allow you to use that domain name to register your business online.

Once you are done getting a domain name, the next thing is to choose a web host provider so that you can register your domain name for you to be active online. When choosing a provider care should be taken to review the provider’s track record and customer service approach. You don’t want a provider that we find it difficult to resolve your pain point whenever you have a challenge. Additionally, ensure you check the customer review section of the provider so that you can see for real the comments that order or previous customers have made about the performance of the provider. Once you have done your homework very well and then settle for a provider, the next thing is to subscribe for a hosting package and IT support prices. A hosting package would not give you access to setting up a website and then establishing a website URL.

#2. Plan your website

The next step is to plan your website so that you can start selling your product or services online. Website planning is not for the faint-hearted because if you are faint hearted you will not be able to plan a website that we rank on Google and also attract the attention of your competitors. In this area if you do not have the skill of planning a website you can hire the services of a website planner so that the Professional can help you segment all your website division and also know where to upload or post relevant images and content that will attract your website visitors so that they can become your permanent fans and also continue to do business with your brand. And that leads us to the next step where you pick your website designer.

#3. Pick your designer

There are so many website designers on the internet as such if you are not an expert in this area you will get it drunk in your choice of a website designer. However, keep in mind that a professional website designer is a little bit expensive so you have to pay more to enjoy better value. There are so many platforms for you to hire a website designer, some of which include Fiverr, Upwork and Freelancer.com. Once you have found a reliable website designer and the designer delivers a top-notch job for you the next thing is to look for a content writer that will help you write content such that when your visitors scroll through your website they will be attracted to shop on your website and also become your loyal fans.

Thankfully, you can also hire website content writers on the platform we have already mentioned above. One more important piece of information is to ensure that the designer designs a website that is mobile phone compliant otherwise you will not make any tangible sales. Remember that today’s buyers really use a computer to access some of the business websites or available today. Today’s buyers access or make their buying decision using their smartphones or tablets and all of these devices are all hand held.

#4. Get your website found

Now you have a great website and top-notch content on it, but your website is yet to gain traction. What we mean by gaining traction is that your website is only visible to you and perhaps your friends and family members. So what should you do so that your website can be found online particularly when a prospective customer is looking to buy the same product or services that you offer? That is where the role of SEO comes in. SEO means search engine optimization. It is the process of putting measures in place so that your website can be found online when a prospective customer types in a keyword relating to your product or services.

Final Thoughts

Now you have a website and your website is not visible to potential customers online. The next step is for you to create your presence on different social media platforms. You can do that by opening at least a social Media account on Facebook, Twitter, Pinterest, Instagram, and YouTube. You can also go as far as creating an account on LinkedIn because there are so many buyers on LinkedIn that may be interested in your product or services.

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5 Things You Need To Know About Asset Finance https://www.theproche.com/things-need-to-know-about-asset-finance/ Fri, 10 Sep 2021 14:50:05 +0000 https://www.theproche.com/?p=9558 Asset finance is a type of business loan that you can take to finance your business in the long run. This loan is secured on the assets that you are financing at a particular period. With this loan, you can extend the cost of the asset over an expected period. In this article, we will […]

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Asset finance is a type of business loan that you can take to finance your business in the long run. This loan is secured on the assets that you are financing at a particular period. With this loan, you can extend the cost of the asset over an expected period.

In this article, we will discuss the five things that you need to know about asset finance.

Advantages Of Asset Finance

Let’s have a look at the advantages below:

 1. The interest rate and monthly payment in asset finance are fixed. This makes it easier for the person to make a budget that is accurate to manage the cash flow better.

 2. You can acquire the equipment that you cannot purchase immediately with the help of asset finance.

 3. If you compare asset finance with a bank loan, you will find out that a regular bank loan is riskier than Asset Finance.

 4. Many business options are available, and you can structure the asset finance according to your requirements and business.

 5. Many providers are providing asset finance in the market, and that is why it is easy to find the one that works the best for you.

Five Types Of Asset Finance

 1. Commercial Hire Purchase

In this type of asset finance, the lender can buy the asset from the vendor, and then they can further sell it to you over a specific time. In this type of asset finance, you will have to make consistent payments. The asset ownership is then transferred to you after you have made the last payment. You can sell it at this stage, or if you decide to keep it for your business, you can do that as well.

 2. Operating Lease

If you are looking forward to upgrading vehicles and information technology assets in your organization, a smart choice will be to take an operating lease. It would help if you went with this option when you already know that you will not need the equipment for all of its lifespan.

 3. Finance Lease

Operating Lease and Finance lease is a little bit similar, but they have one difference between them. If you go with the option of a finance lease, then you will have to buy the asset at the end, and then it will be yours.

 4. Novated Lease

This release is a good way to assist you in attracting a lot of people to your team. Once an agreement has been signed, you will deduct the lease payments from your employees’ salaries. You need to keep in mind when you go with this type of lease, and that is the lender can dictate where you can buy the acid from. This is a warning because it can limit your options, and you might not get the best price possible!

 5. Chattel Mortgage

It is a type of simple business loan. This loan is on the secured asset that you are purchasing. The term of this loan depends upon the lifespan of the asset.

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How to guarantee results in tech PR? https://www.theproche.com/how-to-guarantee-results-in-tech-pr/ Fri, 10 Sep 2021 14:16:03 +0000 https://www.theproche.com/?p=9552 Already a pulsating sea of technological innovations run our lives and day-to-day functions. This digital age has led to the burgeoning of technology brands. Given this, there is an increasing focus on technology PR today. So, what is technology PR? It is afunction that focuses and proactively helps manage the reputation and image of technology-based […]

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Already a pulsating sea of technological innovations run our lives and day-to-day functions. This digital age has led to the burgeoning of technology brands. Given this, there is an increasing focus on technology PR today.

So, what is technology PR? It is afunction that focuses and proactively helps manage the reputation and image of technology-based companies.

With many upcoming technology brands out there, the question of how to guarantee results and success in tech PR is an inevitable one.

What are the skills and abilities that tech PR departments should have?

Primarily, tech PR verticals help in forging and maintaining long-term relationships with tech journalists.

The function of tech PR execs is to flip the narrative by transforming a dry and highly technical topic into a captivating and engaging editorial piece. Also, the PR agents need to support the various brands in leveraging the media opportunities across digital and online platforms. The staff needs to be curious and passionate about technology. More so, they should be hungry for knowledge and think out of the box and on their feet.

What services can one expect from a tech firm?

At the outset, a tech company should hold a comprehensive toolkit for managing the brand reputation. This helps deliver stellar editorial content in the forms of press releases, thought leadership articles and case studies. Case studies are a must, and the PR team needs to be proficient in this space.

In addition to editorial content, the strategies should also offer strategic counselling, crisis management, media training for senior management and stakeholder research.

Doing the due diligence in case of outsourcing

Now that you know the skills and services that tech firms render, next up is due diligence. Although mostagencies offer these services, you cannot go for all of them. You need to find the correct match. Different PR companies have different strengths. The gamut of tech PR is extensive. Assess which tool or platform is best suited for your business and brand, and then move on to finding a matching PR agency.

A crucial consideration is the fee structure. Thanks to the internet, you can type in a few keywords and get access to leading PR firms. So, contact them and get to know them. Starting with the basics is the best policy. Ask about the charges, whether they charge clients a retainer and function by the hours and timesheets.

Another approach that you can use is penning down three to five parameters. Different PR companies also have a unique set of staff, methodology and work culture. So, ask yourself whether you are in the market for a young and energetic team or an accustomed and experienced team of senior delivery people? Secondly, do you prefer working around a proven methodology and strategic plan of action? Thirdly, do you need a large PR firm?

Lastly, use your business networks of referrals and recommendations.

Leading the way with case studies and timelines

If you want to witness success with guaranteed results, you should probe the PR execs with the following questions, ‘Who is the audience?’, ‘What were the outcomes and the timeline?’ and ‘How do you cope with uncertainties’? Once the tech PR agents open up about their past experiences and timelines, you are paving the way for an honest dialogue. Doing so enables you to gauge whether the tech PR plan is the right one for your brand and business.

Also, case studies and timelines allow you to create a structured strategy. It helps bridge the expectation-reality gap. Do not forget that the tech PR campaign is for your brand and business. You must enquire and get clarity about your contribution towards the endeavour for productive engagement and eventual success. 

The metrics of measuring success

A tech PR company helps build strategically aligned campaigns. They do this with a stringent directive that lays down the performance targets, which link with the tactical plan. A tech PR and media relations campaign, for example, will have coverage volume and message penetration as the metrics of measure. And for social media, the tangible engagement metrics make for an excellent starting point and includes a host of factors such as likes, comments, shares and views, among others.

A flexible and adaptive approach

Necessity is the mother of invention, and tech has become the building block for most modernizations that we witness. Tech itself is fluid and adaptive, and ever-changing. With that said, tech PR should also adopt a flexible approach.

Achieving success in tech PR is often challenging and complex as the objectives are continuously changing. It is like aiming and shooting at a moving target. Consequentially, flexibility and collaboration between the departments is the need of the hour. If one plans and the other executes, the result will be suboptimal enthusiasm and rigidity. Hence, an inclusive and collaborative approach helps to keep the messaging consistent. Lastly, all functions should be more open and communicative while taking detours along the campaign’s journey.

Parting words

Along with technology innovations and developments, PR as a concept, too, is undergoing a paradigm shift. There is more to PR than what meets the eye. Today, PR also caters to enhancing search rankings and social proof. The brand and the agency must devise an articulate game plan to achieve these results.

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Have Your PDF Files Email Ready with GogoPDF https://www.theproche.com/have-your-pdf-files-email-ready-with-gogopdf/ Wed, 06 Jan 2021 09:30:05 +0000 https://www.theproche.com/?p=7120 PDF files are well-known for the security level it provides to your data, especially in today’s digital world. You can add a password, signature, and even a watermark that artists used on their work. However, PDF files may take a huge chunk of space in your storage device, and sometimes, you can’t send them all […]

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PDF files are well-known for the security level it provides to your data, especially in today’s digital world. You can add a password, signature, and even a watermark that artists used on their work. However, PDF files may take a huge chunk of space in your storage device, and sometimes, you can’t send them all via email or other messaging platforms in one go.

Why Compress PDF Files?

Have you ever heard of file compressors? Compressing your files can provide lots of benefits, especially for PDFs with large file sizes. Having to compress PDF online is the easiest way to reduce your PDFs safely.

Benefits of Compressing PDFs

PDFs usually have a larger file size compared to Word, Excel, and other types of document formats. If you constantly work on PDFs, your storage, whether cloud or device, will soon reach its maximum capacity. To avoid that, compressing your PDF files will free up your storage space.

Another reason why compressing PDF files is so important is for file sharing. Email services such as Google Mail will only let you attach files under 25 MB. So you have to either send your files separately or send them via multiple channels, which can be a hassle. With GogoPDF, you can reduce your file size to less than 40% to 75% of its original size.

Fast and Easy

GogoPDF is a web-based tool that offers you several free PDF conversion and editing tools that you can use at any time. With its simple interface and instructions, you will get your compressed files in no time! You can even ask your friends and colleagues to do the task for you.

To start compressing your files online, you have to click the “Compress PDF” option on GogoPDF’s homepage. Next, upload your files. You can drag and drop your files on the “Select Files” button or click it. And just like GogoPDF’s other tools, it also gives you the option to upload your files from DropBox and Google Drive. 

Once you have uploaded your files, GogoPDF will start compressing your PDFs. It usually takes a few seconds, but it could take a couple of minutes, depending on your file size and internet speed. Rest assured that your files will retain their layout, format, and important data intact when using the Compress PDF tool.

Compress PDF will show you two different file size options after your files have been compressed: the 40% Basic Compression (Free) and the 75% Strong Compression (PRO). Each option shows you the estimated file size computation. Choose the type of compression you desire and have it ready for download within seconds.

Accessible Anytime, Anywhere!

Users love GogoPDF’s Compress PDF tool for its compatibility with most operating systems used worldwide. We are talking about Windows, Mac, Linux, and more. You will never have to worry about compatibility issues, unlike other downloadable PDF tools.

More to the Compress PDF tool is its accessibility to popular browsers. This web-based tool can be accessed on Google Chrome, Firefox, Internet Explorer, and more. All you need is an internet connection to open the GogoPDF’s website and start compressing your files.

If you are concerned about devices, you can compress your files on GogoPDF using your own devices. You can upload your files from your desktop computers and laptop. You can even compress your files on the go since it also works on your smartphones and tablet devices.

Keeping Your Data Safe And Secure

We share files online via email and even on social media and messaging apps in the digital age. The thought of data breaches has been in our thoughts today, especially with the several news popping out every day. However, GogoPDF assures that your data is safely kept in their server.

Does having your data stored on GogoPDF’s server scare you? You have every right to be, and GogoPDF understands that. GogoPDF will only save uploaded files in their system for an hour to improve their security measures and guarantee the safety of their users’ data. It also provides users with ample time to download their compressed files again.

Furthermore, there are different kinds of PDF online conversion tools, and most of them are filled with hidden links and sensitive advertisements that you would not want your boss to see when he or she passes by your workstation. GogoPDF is free from pesky ads and offers a clean and simple interface, perfect for sharing with your workmates and employers.

Free For All

If you check on GogoPDF, it currently offers a free 14-day trial for users who want to try out their Pro version’s benefits. However, the registration for the Pro version is not yet available for everyone.

As mentioned above, the Compress PDF offers a 75% reduction to your PDFs file size for its Pro, so expect expanded PDF conversion tasks and file size once GogoPDF rolls out its online registration. 

Pro Version on the Works

If you check on GogoPDF, it currently offers a Free 14-day trial for users who want to try out the benefits of their Pro version. However, the registration for the Pro version is not yet available for everyone. 

As mentioned above, the Compress PDF offers a 75% reduction to your PDFs file size for its Pro, so expect expanded PDF conversion tasks and file size once GogoPDF rolls out its online registration. 

Take Away

Another way to impress your boss and colleagues are your ability to respond and send files quickly. With Compress PDF, you can have your PDFs size lesser and email-ready. Try it for yourself by checking out GogoPDF’s website.

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Top Reasons to Use Docusign for Salesforce https://www.theproche.com/top-reasons-to-use-docusign-for-salesforce/ Fri, 11 Dec 2020 06:41:24 +0000 https://www.theproche.com/?p=6900 The way business is done changed drastically in the past few years. Gone are the days when you needed detailed paperwork for everything. DocuSign empowers you to access and fill any document at ease. It provides a cloud-based electronic signature technology. Thus, you can exchange legal documents, tax documents contracts electronically. The e-signature is valid […]

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The way business is done changed drastically in the past few years. Gone are the days when you needed detailed paperwork for everything. DocuSign empowers you to access and fill any document at ease. It provides a cloud-based electronic signature technology. Thus, you can exchange legal documents, tax documents contracts electronically.

The e-signature is valid and accepted by the American and European Union laws. You can even integrate it into your Salesforce system. Salesforce is a cloud-based software that provides customer relationship management (CRM) services. When combined with Docusign, it can bring more agility and efficiency to your operations. Here are the top reasons to use DocuSign for Salesforce:

  • Faster Turnaround Times

DocuSign and Salesforce integration is a boon for your business. With their combined efficiency, the contracts and other documents will be sent in a few seconds. Thus, the overall speed of work can get reduced drastically.

  • User-friendly

The application is easy to use and user-friendly. It requires no training and prior software knowledge for using it. The interface makes it a preferred choice for various business needs.

  • Easily Integrate With Other Services

You can use the software application on any device. It gives the option to integrate it with other applications and services. Thus, you can take advantage of using multiple platforms for a single process at the same time.

  • Open to Customizations

Whether making your templates or other adjustments, this software application accepts customizations. You can customize the software as per your requirements. You also get the option to create your workflow. Creating a separate workflow that suits your business can save time spent on making adjustments.

  • Time Stamp Trails

The software also creates time stamp trails. With every signature, digital audit trails are created. All the events in the processes are time-stamped. Thus, you can have a record of the entire business documentation.

  • Ensures Authentication

The signatures and the documents are all encrypted. A unique hash determines whether the document has been compromised or tampered with at any point in time. This makes the document fully authentic. The user can rest assured that the document is secured and untouched by unauthorized parties. 

  • Easy Access

All your business documents are stored safely in the cloud. The users have access to all their files whenever they want. Thus, in addition to being fully secure, the documents are also readily available.

Business Made Easy

DocuSign has eased the way to do business across the globe. Since its inception in 2003 and mobile-enabled use starting in 2010, it has more than 475000 customers and hundreds of millions of users. This software is used in 180 countries. The verification and confirmation used to take days in the earlier time. The same is being done in a few days. Thus, Docusign has made the process of business fast and easy. For using DocuSign for Salesforce, you can take professional help from industry experts. It helps you spend more time with clients and less time with paperwork that can be easily automated.

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Essential Things That You Need to Know About Industrial Adhesives https://www.theproche.com/essential-things-that-you-need-to-know-about-industrial-adhesives/ Fri, 11 Dec 2020 06:35:57 +0000 https://www.theproche.com/?p=6896 Mechanical fasteners have been used for long in different industries because of their benefits. However, they are increasingly replaced with adhesives owing to better operation and superior performance. The latest market research shows that the market of adhesives with an industrial application tends to grow more prominent in the coming years. Industrial adhesives are a […]

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Mechanical fasteners have been used for long in different industries because of their benefits. However, they are increasingly replaced with adhesives owing to better operation and superior performance. The latest market research shows that the market of adhesives with an industrial application tends to grow more prominent in the coming years.

Industrial adhesives are a far more superior product compared to mechanical fasteners because it has more advantages and benefits. If you happen to be managing a construction project and considering a replacement for mechanical fasteners, here are the essential information about industrial adhesives.

What are Industrial Adhesives?

Industrial adhesives can either be inorganic or organic chemical compounds that are used in several industries to join components. Some of the bonds are epoxy, polyurethane, silicone, and acrylic. Industrial adhesives are mostly used for fastening applications as well as prevention of leaks and infiltration of unwanted materials.

According to an article by Process Worldwide, adhesives have become one of the most important industrial products because of their several uses. Market trend reports show that the market for adhesives is likely to grow by billions of dollars in the next five years.

What are the Categories of Industrial Adhesives?

Industrial adhesives have several classifications, but they are categorized mainly by chemical composition and adhesion properties. The following are examples of adhesives with industrial applications:

 Acrylic Adhesives – Acrylic adhesives are known for their fast setting times. When applied, this industrial adhesive can cure instantly on contact with a matted surface, through the reaction with surface moisture.

Hot Melt Adhesives – One of the most versatile thing about industrial adhesives is that it can be repeatedly softened or melted by heat application and hardened or set through proper cooling mechanisms. It allows parts to be repositioned or removed during assembly.

Polyurethane Adhesives – This industrial adhesive provides a high degree of flexibility but does not undermine durability. It is one of the most impact-resistant bonds produced in the market today.

Things to Consider When Choosing Industrial Adhesives

Industrial adhesives have a wide application, but that does not mean that you should only use one adhesive for all your needs. The following are the things that you should consider when choosing one:

Bond Strength – Not all adhesives have the same bonding strength. Avoid selecting an adhesive that has a low bond strength. Try to use it in areas with great physical forces. This is because it will undermine the security of the industrial infrastructure.

Temperature Exposure – Adhesives perform differently depending on temperatures. Some adhesives function better during low temperatures, while some are better during high temperatures. Always choose a bond that has excellent environmental resistance.

Electrical Insulation – If you use an adhesive for electrical systems, then you should choose a bond that has good electrical insulation properties.

Conclusion

The growing demand for adhesives is an indication that it is indeed a superior product that offers exceptional performance. If you need fastening and sealing applications for your industrial projects, then adhesives should be your priority. Check out a reputable seller of authentic adhesives for industrial applications today, and have better components for your industrial project.

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