Companies in India like any other company are more anxious about revenue and growth. They therefore engage robust promotion tools to be able to achieve these goals while spending less on marketing campaigns.
Low-code development therefore makes selling of products easier to business owners, especially in India where these platforms are highly internalized. But what is low-code? According to Creatio.com, over 80% of customers are willing to pay additional costs for products when they get marvelous customer treatment. Therefore, companies that use low-code to compete on loyalty are more likely to record higher customer retention rates.
Low-code platforms are therefore key features Indian businesses need to integrate to accelerate their sales. For this reason, clients say they have become more collaborative and are making businesses more accessible because they support both online and physical presence as opposed to old-style means of conducting business. Low-code platform also offers greater market presence. Wider scopes of market are therefore netted and promotion of products become easier and happens even beyond office hours. This accelerates sales of a business and therefore increases revenue.
In India, low-code particularly supports call center businesses, digital businesses as well as IT companies. The three industries have adopted low-code for the following six key reasons:
- Building customized app for business support
- Low-code reduces the total cost of developing an app
- Apps are developed and delivered faster
- App development process is simpler and more efficient
- Support product
- It helps non-developers and employees to deliver apps
Low code offers opportunities for business players to carry out tasks faster with much ease even without prior IT skills. Team members are therefore better positioned to engage customers online, complete tasks and fast-track client data. In India, low-code development platforms are used to accelerate businesses in the following three ways:
1. Automating business operational processes
Automation is one of the most effective customer experience aspects of a business. Businesses use operational features of low-code CRM to accelerate product development by making it much easier for business experts to build interactive features that help customers to connect to the required information.
Business process automation also increases chances of the business to collaborate with users, whichin turn increases the visibility of a company. Trust and better customer experiences with a business increases customer retention rates and leads conversion. The general effect is an accelerated business process.
2. Decreasing development time and cost
Low-code reduces the general app development time by more than 10 times the traditional app development time. Costs of app development are also greatly reduced as citizen developers can build apps without requiring expert training. Low code platforms are therefore market icebreakers for Indian companies suffering from high customer turnover caused by high prices. They make apps development much easier and are user friendly. The cost of products can therefore be easily regulated because less money is used in contracting IT experts.
3. Expanding software delivery capacity
Low-code manages the software development platforms more efficiently and therefore increases the capacity of software delivery. Developing simple and user-friendly apps is made easier and require no IT skills. Active Indian businesses that follow requisite low-code innovation guidelines build more customizable apps and use these platforms to expand delivery capacities of available software in line with available customer survey data and use them to accelerate their business development processes.
Developing and expanding usability of the UI for mobile, browser and software access also become easier. Expanding UI means customers can access more interactive mobile and browser features making the business accessible to clienteles across the world over a variety of devices. This also abolishes dependence on physical business availability and increases sales as deals can still be closed over online interactions with employees and customers. This on-premise and cloud availability accelerates businesses in India because it opens companies to buyers from across the world.
