Search engine optimisation has changed a lot over the last few years, and the credit may go to the ever-increasing complexity of Google’s algorithms. With big changes coming to the way we use and consume technology, SEO strategies also need to be changed in order to fit the new rules and guidelines. Google is changing its measures every day as to what is considered better when it comes to SEO rankings, the experts need to make sure that they are up to date and ready for change.
In essence, Google’s algorithms can be broken down to just one simple rule i.e. help users to achieve their goals and your site would rank higher. Certainly, a great user experience is essential when it comes to your rankings. Due to this a modern SEO expert can’t just stay in the backend anymore, they need to be proactive and figure out ways to help the site rank well on google. We have made a list of a few points about search engine marketing that will help any SEO expert to tune their strategies to get the best results.
Site experience
What does a user expect from a site? Fast response on any device that he chooses, easy navigation, and quick in accomplishing goals. Mobiles are ruling the internet market, they have surpassed the desktop and become the most favourite device of today. Also, this is made abundantly clear by Google that a mobile-friendly site would get better position in search results. So, it is essential to have a responsive design, it not only improves your ranking but also it is easier for the users to visit. If your site can achieve all this and at the same time look aesthetically pleasing, then you have done your job well and just wait for the rankings to reflect that.
Content development
We have come a long way from keyword and keyphrase stuffing. Now it is all about content.
Writing on interesting topics that entertain and inform. The content that you post on your website needs to be unique, error-free and relevant. Also, emphasis on creating different types of content like video, audio and not just written content. Content marketing can prove to be a really powerful way to improve the visibility and ranking of a site. To create affordable and quality content, one can use free paraphrasing tool.
Get acknowledged as an authority
Gone are those days when just linking to other websites was enough to make Google believe that you are an authority. Today, building a good relationship with other bloggers and site owners even to get a chance to publish your content on their sites. There are many ways to accomplish this, one is through high-quality content, and other is doing good PR. The primary goal here has to be to make your content more visible and valuable, and if it is more valuable, then it will attract more inbound links naturally. This is seen by Google as a sign of credibility and trust. A great example of an authority site is Wolf of Wealth, a site that is an expert in celebrity net worth.
Target local customers
Targeting a customer base in and near your locality is the easiest and least complicated SEO technique that you can do. There are many ways in which you can go for this. For example targeting local customers by using highly targeted keywords that denote geographical intent. Whenever a person searches for any product or services on Google, the listings in their locality are the ones that will always appear on the top. So, you need to keep this in mind and modify the google my business page to improve the rankings of your website in your locality.
How crucial are technical skills
It has long been a standing fact that Google only wants to give users the best experience, and you will get the higher ranks in the search results. But in actuality, things aren’t entirely like this. A modern SEO expert must have some technical skills other than his social and practical knowledge for making better SEO strategies. The amount of technical prowess needed today is far greater than it was a few years back and this trend seems to be holding true a few years down the line.
Today it is simply not enough to write quality content and reduce bounce rates to get a good ranking on google. There are many things that an SEO expert needs to do and consider to get a site ranked higher on Google.
SEO is a rapidly changing and evolving field. You need to stay up to date on the latest developments to stay on top. There is a wide range of skills that are needed, apart from the traditional technical skills. You also need to have creative and strategic skills to make your site rank better. If you stick to use the same old strategies, then you might get penalised as Google might one day deem them as illegal. The margin of error is shrinking with each passing day. So stay informed and do your best to get your website on the top of the Google searches.
Author Bio: Karan Gulati is a self-motivated entrepreneur who founded Digital Heptagon in the year 2015. He is also a content strategist passionate about writing stuff for startups. His main areas of focus are digital business marketing, technology, and strategic decision making.
