Thanks to countless sci-fi movies like Terminator, Blade Runner, and Avenger: Age of Ultron, artificial intelligence has always been a part of the entertainment industry. But can a machine write a symphony, create a masterpiece?
This question is quite philosophical, but let’s take a more down-to-earth look at artificial intelligence and the world of entertainment. The emergence of AI in the media industry has the potential to change the way audiences perceive TV shows, movies, sports and music.
Large media are using AI to improve productivity by automating repetitive tasks. In addition, automation can help content creators and artists spend less time delivering interesting content to viewers and more focus on creativity.
Experts from Boosty Labs – a smart contract development company specializing in fintech, P2P software development and tech consulting – suggests taking a look at how artificial intelligence is being used in the media and entertainment industry today and what to expect in the near future.
Marketing and advertising
The integration of artificial intelligence into the entertainment industry assists in various marketing elements such as advertising, film promotion, and design. Intelligent algorithms are used to offer the best advertising and marketing solutions through predictive analytics.
AI-powered marketing plans help you design campaign strategies, target your audience, and create the right solutions for your customers.
Another way to use AI in advertising is hyper-targeted advertising: By collecting data from multiple sources in one place, companies can offer hyper-targeted, unique offers to their customers. This artificial intelligence-based ad invokes the concept of addressability.
Customer experience personalization
Today, offering a personalized experience has become a must in ensuring business success. For example, Netflix uses this technology to offer its over 100 million users recommendations on what they are more likely to watch again. They also used disruptive technology to identify the scene that viewers were most likely to enjoy and then used it in preview cards for the show.
Apart from Netflix, IRIS is another platform that matches content to users’ preferences based on their previous viewing choices.
In addition to recommending content, artificial intelligence can be used to optimize media scheduling. AI and data-driven decisions take data from multiple sources to provide accurate predictions of user actions in real time. This gives content providers information about who is more likely to watch what on which device. The information, in turn, allows for scheduling that is optimized for the audience.
Ease of search
Search functionality on a media and entertainment platform can be extremely complex. AI is very handy for making functionality more efficient. There are platforms that have even begun to provide the ability to upload images or enter a voice search to make it easy for viewers to search for their next show on the platform.
Increased use of AR and VR
Virtual reality has already changed the entertainment industry. VR headsets have the ability to immerse players in a simulated environment, making them feel like they are truly in the game. While virtual reality is already an important component of the entertainment industry, artificial intelligence makes it all the more compelling.
Artificial intelligence is able to make characters in the background intelligent, giving them the ability to react like in real-life scenarios. The combination of technology is designed to work wonders in entertainment, especially gaming.
Augmented reality, in turn, has the potential to transform the sports viewing experience. For example, NFL broadcasts are accompanied by various visuals on the pitch to make it easier for the viewer to follow the game.
Visualization of the scrimmage line and end line of a CBS broadcast of an American football match. Lines are drawn frame by frame and “anchored” in space, giving the viewer the impression that they are indeed drawn on the field. Needless to say, AI is transforming the industry, and its impact on how media content is delivered and evaluated will only grow. This undoubtedly plays an important role in improving the efficiency of business processes, solutions, and user experience in the entertainment world.
