The SaaS industry is saturated and highly competitive, making it difficult to stand out and make a name for yourself. To succeed in the SaaS sphere, you need to create brand awareness to familiarize your target audience with your products and services, thus differentiating you from the rest.
But how do you achieve that with limited resources and a crowded SaaS industry?
In this article, we highlighted a few easy but effective tricks to boost your SaaS brand awareness and reach your target audience.
Why boost brand awareness for your SaaS business?
So why should you adopt measures to increase brand awareness for your SaaS business? Why is it worth it? Here are a few reasons:
Attract new customers:
It’s difficult for a faceless brand to attract customers. When you boost your brand awareness for your SaaS Company, it becomes easy for people to know more about your products and services. And when they do, they are more likely to become paying customers.
Boost sales:
Before making a purchasing decision, people often consider the solutions they know. If you have solid brand awareness, you’ll remain in the minds of potential customers. The result? Increased patronage and sales.
Stand out from competitors:
Not all SaaS companies understand the importance of brand awareness. Many rely on word-of-mouth marketing to promote their brands. You can stand out by increasing your brand awareness, which helps people become more acquainted with your business.
Now that you understand the importance of brand awareness for SaaS companies let’s look at how to boost it.
1. Try SaaS Email Marketing
They say email marketing is dead, but statistics prove it’s alive and profitable too. For instance, email marketing has an ROI of 4200%, meaning you get $42 for every $1 spent.
But that’s not all.
82% of marketers leverage email as their primary channel for lead generation. Why? Because when people sign up for your email list, they are more likely to engage with your brand.
Implementing SaaS email marketing is an excellent way to promote your products or services to your audience and tell them about your company, its values, etc. When done right, email marketing can boost your SaaS business brand awareness.
2. Market your SaaS Business on Social Media Platforms
Social media marketing, like email marketing, is another effective way to boost brand awareness for your SaaS business. With almost 4 billion social media users spread across platforms like LinkedIn, Facebook, and Instagram, promoting your business and services, regardless the size or niche, has become easier.
Since your prospects operate one or multiple social media accounts, marketing your SaaS Company on these platforms can help boost your brand awareness. Prominent SaaS brands like Microsoft prove that even Instagram marketing can effectively increase brand awareness and promote the products to potential customers.
3. PR campaign
Public relations are beneficial for all kinds of companies. However, SaaS companies stand to gain a lot from PR techniques as new techs are a trendy topic people want to read about. To boost your brand awareness via a PR campaign, there are many SaaS PR solutions to select from. This is a good option, especially if you lack expertise internally.
The good thing about PR campaigns is that it requires little time and effort. Your job is to draft a press release about your company, highlighting angles that others will find captivating. Next, leave the PR experts to do their magic.
As a bonus, you should become familiar with the journalists who work for publications that cover your niche and develop a good business relationship. It may come in handy later in the future, or perhaps, sooner than you expect.
4. Liaise with other SaaS Companies
No matter the software you sell, you must understand this: acquiring new customers is hard. So once you have created a customer base, keep it intact. Nurture your relationships with them to increase brand loyalty, ensuring they continue engaging with your brand.
Of course, you might want to liaise with SaaS companies to achieve this. We recommend collaborating with companies that have a similar target audience of prospects. Doing so can boost your brand awareness and co-promote your solutions.
Conclusion
In today’s competitive SaaS space, standing out is essential. And what better way to do that than by increasing your brand awareness? Not only will this familiarize you with your target audience and give your brand a personality, but it’ll also boost client loyalty.
