If you own a small business, there are numerous ways you can apply to inform your target audience about your product or service offerings. Marketing options can range from social media campaigns paid media to email marketing and direct selling.
Yet these tactics are not equal; some cost more with minimal results, while others cost less and generate high results. Still, social media and paid media tactics enable small businesses to reach a broad audience but require additional investment to generate quality leads and convert them into paying customers.
Lawn yard signs provide small enterprises with a practical and less costly way to market their offerings. Also known as lawn care yard signs, these are small placards containing marketing messages placed on street-facing yards.
If you are a business owner and want to get the word out about your offerings, worry no more. Read on to learn five reasons why lawn care yard signs would be essential:
1. Target Actual Audience
One of the reasons why lawn care yard signs are crucial for small businesses is their ability to reach an actual audience. Unlike web-based marketing options that reach large audiences who are unlikely to buy from you, lawn signs target real people within your locality.
Unless the products or services you offer in your business are unique, people are unlikely to travel a long distance to buy stuff that’s readily available in their town. This is what makes yard signs effective. By placing them in strategic points, small businesses can target close-enough customers to reach their business premises.
2. Low Spending, Higher Results
Most advertising options cost much more compared to lawn care signs. Marketing options like internet ads, media commercials, and billboards require huge investments without generating desired results for small businesses.
Besides the hefty upfront costs, such tactics require extra investments to become effective. For instance, small businesses must meet production slots for media ads and pay for time slots. Online ads need monthly or weekly investments to reach the target audience.
Yard signs are vital for small businesses due to their affordability and high effectiveness in reaching potential buyers. Often made from coroplast, the cost of producing them is pretty low. The signs are also durable; they can withstand weather changes for a long time without requiring replacement.
Further, businesses don’t have to invest vast amounts in installing lawn signs. The signs can be installed quickly and within a very short time.
3. Boost Brand Awareness
If you own a small business in a single location, you need to increase awareness of your brand within your town to attract customers.
Although you may be doing this through word of mouth, placing yard signs on street-facing spaces can significantly increase awareness among the people who frequent your area.
To enhance brand awareness, spread branded lawn signs with information about your offerings across your business area for better results.
4. Influence Purchase Decisions
Although most businesses use yard signs to reach older audiences who may not search for local enterprises online, the signs can also be effective in reaching young people. The majority of millennials rely on testimonials and referrals to make purchase decisions.
Flooding areas where young people frequent with lawn yard signs can convince them to purchase just as spoken recommendations would.
5. Expose Ads Consistently
Another reason yard signs are an essential strategy for local marketing is their ability to consistently expose ad messages to the target audience. People have to view or hear ad messages multiple times before they decide to purchase.
Companies that opt for this marketing strategy can do this effectively by:
- Using signs that have contrasting colors and texts
- Keeping the texts brief and sweet
- Avoiding clutter that can distract readers from the marketing message
- Adding a call to action, like a phone number, to reach you on the yard sign
- Placing signs in high-traffic areas where drivers can see them easily
